Scotch Lamb exports up by 25%

The value of Scotch Lamb exported in 2010 increased by around 25% compared with the previous year, it has been revealed.

Sales of the product last year were £40m, up by £10m on 2009, said Quality Meat Scotland (SMS).

The increase was unveiled at Bocuse d’Or, the world culinary championship, where competitors are using Scottish lamb in their dishes.

Donald Biggar, QMS chairman, said: “This increase is great news for our industry and highlights the increasingly high profile Scotch Lamb has in our overseas markets. Events such as the Bocuse d’Or provide a fantastic platform to showcase Scotch Lamb and give exporters a great platform to meet with existing and potential new customers.”

Laurent Vernet, head of marketing at QMS, said that while topping the £40m mark was a welcome landmark for the industry and great credit to the sustained hard work of processors, there was no room for complacency.

Vernet added: “Processors have been working very hard, but while the message about the quality of Scotch Lamb is getting through the industry, it is very aware it cannot afford to rest on its laurels. There are still a lot of challenges to face – Scotch Lamb faces competition not only from lamb from competitors but also from other cheaper proteins overseas.”

Vernet said that trade with France, Belgium, Luxemburg and the Netherlands had been particularly strong during the year and also highlighted Nordic countries among growth areas. QMS has also been working in collaboration with exporters to forge strong relationships with supermarket chains in key export markets.

>> £1m Scotch promotion campaign reaps rewards

>> Quality Meat Scotland’s £1m beef trial kicks off

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