Birds Eye launches Mexican Chargrill range

Birds Eye, the leading frozen food brand, is adding Mexican Chargrills to its Chargrills range of frozen chicken breasts.

Available from April, Mexican Chargrills will be sold alongside the established Original, Peri Peri and Cracked Back Pepper, Reggae Reggae and Lime & Chilli variants. The range has also undergone a packaging makeover, with bold logos and strong photography emphasising serving suggestions and the great taste.

Julian Fletcher, general marketing manager at Birds Eye, said: “The Chicken Chargrills range has proven to be a great success with consumers and it is currently the number one brand in frozen poultry. This has been achieved through continued improvements on our core range, successful NPD, offering great consumer value and great advertising campaigns.

“Our aim is to continue to build on this successful formula with the introduction of the Mexican Chargrills variant. Mexican is an extremely popular and rapidly growing cuisine type in the UK, so we expect the new SKU to generate high volumes of sales.”


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