Supermeat entry deadline looms

There is still time to be in with a chance of taking home a top title in the prestigious SuperMeat & Fish Awards 2011.

Entries are being accepted in the product categories of the annual super-market awards, with a deadline of 25 March.

This year’s awards see most of the UK’s leading retailers going head-to-head to compete for a range of titles during the awards, including the chance to be named SuperMeat Retailer of the Year. Competing in this year’s awards are Asda, Budgens, The Co-operative Food, Lidl, Morrisons, Tesco and Sainsbury’s.

Ed Bedington, editor of Meat Trades Journal, which organises the awards, said: “We’ve got new competitors coming into the competition this year, alongside some old hands, so I’m very excited to see what everyone has to offer. SuperMeat sets the benchmark for products in the multiple retail meat game, and is always a hard-fought contest. To have so many retailers taking part is brilliant, and I look forward to the judging.”

This year sees the return of our new category from last year, Best Packaging, along with a host of other categories, including Best Value Product and Most Sustainable. MTJ will also be running the popular Meat Personality of the Year competition, which last year was taken by Sainsbury’s red meat buyer Tom Harvey, and is calling for nominations from industry. The four most popular nominations will then be put to the vote with the winner announced on the night. Email Ed on with your nominations.

The awards, held at the Park Lane Hilton Hotel in London, on 7 July, evaluate products and stores, with one retailer being declared the overall SuperMeat Retailer of the Year. Last year, Sainsbury’s won the top title.

Sponsors for the night so far include Bpex, Eblex, HCC – Meat Promotion Wales, Verstegen Spices & Sauces and the Vion Food Group.

For entry or details on the awards, contact Helen Law on 01293 846593 or email For all the latest information on the awards, keep an eye on


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