NSA’s Morris to take Vion role

Peter Morris, chief executive of the National Sheep Association (NSA), is to join Vion in a key supply chain role working within its red meat business in the UK.

After seven-and-a-half years working for the NSA, Morris will leave his current position in August before joining the food group.

Confirming the appointment, John Dracup, Vion’s red meat livestock procurement director, said: “We are delighted that Peter has agreed to join us, and believe his appointment is a major step forward for us in terms of being able to engage more closely with the industry, as well as improving supply chain efficiency, and enhancing product quality and producer communications.”

Morris stated: “Deciding to leave the NSA has been the hardest professional decision I have ever had to make. I will miss the organisation, and especially the people, greatly. However, the chance to work within the red meat supply chain in the way that Vion wish of me was too rare an opportunity to turn down, and I know it can only lead to good things for all involved.”

Chairman of the NSA Council Jonathan Barber said: “We are all extremely sad to see Peter go, as he has done tremendous work – not only for NSA, but for all sheep farmers. In his time at the NSA, the sheep industry has dealt with major challenges such as foot-and-mouth disease, bluetongue and the introduction of electronic identification. These have all had a significant impact on the lives of sheep farmers, and Peter has always been right in the thick of things, fighting for the best interests of them and the sheep industry as a whole.”

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