Bronze turkey demand set the rise

An East Anglian poultry breeder is predicting that the increasing dominance of bronze turkeys for the Christmas market is set to increase.

Paul Kelly, managing director of FarmGate Hatcheries, described the switch to bronze as now becoming “quite marked”.

He said that bronze could now account for the majority of turkeys sold this coming Christmas.

He said: “We’ve seen a continuing trend to bronze and, with another 5% growth this year, we reckon bronze will represent more than 50%  of the traditional market this year.

“That hasn’t happened since the 1950s before the white feathered turkeys began to dominate the market and all but took over completely by the 1980s.”

Kelly added that the change was particularly marked in Scotland, where most customers were now demanding bronze turkeys.

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