The new partnership will allow Peter to approach Greene King’s tenanted pubs across the UK to offer a branded bar-top pie cabinet and delivery service so that pubs can maximise profits by selling pies and pasties alongside drinks.
James Osgood, trade marketing director of Peter’s Food Service, said: “Our programme provides a simple, hassle free way for pubs to increase their revenue, and it is fantastic to see big names like Greene King embracing it.
“We are responding to a real need within the pub industry, and are committed to delivering a flexible service that works for landlords. That means we can provide next day service with cash on delivery and no minimum order required.”
Nick Hanlon, food development manager for Greene King’s leased and tenanted division, said: “As a company, we are always looking at ways to support our tenanted pubs and the Peter’s programme will help us to do just that. With a great range of products, no minimum order and no contracts, ‘pies for pubs’ is a cost-effective and simple way for our pubs to maximise their profits with minimum investment”.
Based in South Wales, Peter’s Food Service is one of Britain’s best-loved brands of pies, pasties and sausage rolls, supplying pubs, sports stadia, fast food outlets, fish bars restaurants, cafes independent retailers, schools, hospitals and hotels. It has a range of over 900 separate product lines and produces more than 3 million pastries every week.