Scottish sausage week

24 September, 2008

Scottish Sausage Week went off with a bang for sausage manufacturer Richmond, who used the event to consolidate its position as the number one brand in Scotland.

In a bid to raise further awareness and boost sales, Richmond gave away over 10,500 sausage sandwiches in Scottish Asda stores over the week, which took place 11-18 August.

The week-long activity was supported by a local PR campaign to drive consumers to the stores. A host of local celebrities - including Miss Scotland Stephanie Willemse and Big Brother 4 winner Cameron Stout were on hand to help raise an impressive £2,528 for children's charity Children 1st.

Hundreds of families flocked to the fun days to catch a glimpse of their favourite celebrity while thousands of happy children enjoyed free face-painting and balloon-making.

Richmond brand manager Belinda Lee said: "Judging by the queues for the sandwiches, there's no doubt that Richmond is Scotland's favourite sausage! Scottish Sausage Week really did go with a bang - and the fact that we could raise money for charity in the process is fantastic!"

Lou Lanos, National Corporate Partnerships Manager at Children 1st said: "We are delighted with the amount Richmond sausages raised for Children 1st.

"Scottish Sausage Week was a fantastic opportunity for families to enjoy a day out and raise vital funds for disadvantaged and vulnerable children in Scotland. We'd like to thank everyone who gave so generously."





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