Sainsbury's support young Welsh farmers

More than 40 young Welsh farmers have been invited to become members of Sainsbury’s Lamb Development Group in a bid order to develop links which will promote environmental practices. 

The supermarket has been working in partnership with the Wales Young Farmers Club (YFC) and manufacturer Dunbia since 2009 to boost engage young farmers and improve understanding of supply chains, as well as open up business opportunities.

The extension of the process, whereby members of the YFC will join regular meetings with the supermarket’s development group, will help improve on-farm efficiencies and offer farmers advice on new technologies and improved environmental practices.

Annie Graham, head of agriculture at Sainsbury’s, said: “We’ve worked in partnership with the Wales YFC since 2009, helping them build their brand from scratch and launching their lamb in nine of our Welsh stores. We are passionate about developing a sustainable farming industry and are totally supportive of encouraging young people to try out farming as a career.”

Wales YFC rural affairs committee chairman Rhys Evans said: “This is a great opportunity to bring our young members even closer to the market by working with a major retailer. By working with Sainsbury’s on its Lamb Initiative, our young farmers can develop an understanding of the challenges and opportunities for their future businesses.”

More than 3,000 farmers are part of Sainsbury’s six development groups, which work with Sainsbury’s agricultural experts to improve efficiencies and work towards a more sustainable future.


>Money invested in Welsh lamb exports

>Global outlook for lamb prices

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