Snowbird relaunch embraces Red Tractor

A leading cooked and frozen sausage specialist has upgraded its Gourmet sausage range with outdoor bred Red Tractor pork, which it said would guarantee high quality, absolute consistency and total traceability.

Snowbird Foods claimed it was the first such UK manufacturer to team up with leading pig farmers to deliver a major improvement to the quality of its award-winning products.

A specific breed of pig raised on Red Tractor Farm Assured holdings has been selected as the London-based company, which is owned by Vion UK, said it delivers high meat yield and improved quality. The company has also upgraded its specification to require a significantly greater quantity of shoulder meat in the recipe.

Philip Paul, Snowbird Foods MD, said: “As sector leader in the market for fully cooked and frozen sausages, we are really excited by this move to embrace the whole food chain, with pig farmers more deeply involved in the whole process of making higher-quality sausages and customers welcoming the move.

“We have worked for years to deliver the quality of products our customers want, so it was a natural extension of this work to involve suppliers and they are excited to have the opportunity to be involved as our quality partners.”

The move has been welcomed by Bpex foodservice trade sector manager, Tony Goodger, who said: “More and more foodservice businesses are looking to buy pork and pork products that come from assured pigs. By purchasing assured pork products caterers can be confident that the meat used has come from pigs that have been sourced from independently audited farms that meet high animal welfare conditions and offer the reassurance of full traceability.”

To celebrate the launch, Snowbird has developed a Traditional Lincolnshire recipe as the new flagship product for its award-winning Gourmet range of sausages, available exclusively to caterers and ready meal manufacturers. Cumberland, Pork, Pork & Leek, Olde English Pork, Pork & Mustard, Pork and Ale and other recipes are also available.

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