Scotch Premier launches premium offer

30 November, 2011

Butchers are being offered a new range of premium beef products with the launch of a new brand from Scotch Premier Meat.

The wholesale business said it was launching the new brand ‘Select’ to offer the best cuts and would be using special incentives aimed at local producers to ensure its processing operation was getting the best available cattle.

The company said the range, which would be offered exclusively to butchers and the export market, would be hand-picked to customers’ requirements, with far higher trim specifications along with narrower weight and grade bands. The cattle used will all be Scottish born, bred and slaughtered, using only the best steers and heifers from recognised beef breeds it added.

Malcohm Hetherington, the general manager at Scotch Premier Meat, said: “Quite simply, this new range raises the bar and offers customers an even more outstanding level of quality and consistency.

“Our highly skilled team have taken trim specifications to new levels of excellence, which will help save time and wastage for the top-quality independent butchers, caterers and delicatessens that we deal with.”

David Fleetwood, managing director of the ANM Meat Division, added: “This new range is the culmination of months of hard work by our staff. Scotch Premier already produces fantastic quality meat and this will be the best there is.”

There are also changes to the Scotch Premier procurement policy, aimed at attracting more local cattle, particularly from Aberdeenshire, across the whole calendar year.

Alan Craig, chief executive of the ANM Group, said: “We are looking to attract more local cattle on a more consistent basis across the entire calendar year and these incentives will benefit the majority of our livestock suppliers."







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