Eblex sends trade mission to Canada
Eblex has led an export mission to Canada, to promote English lamb into the Canadian market. The group of lamb exporters represented the UK at food trade fair SIAL Canada in Montreal, in a visit jointly organised with UK Trade and Investment.
Jean-Pierre Garnier, Eblex export manager, said: “Canada is a totally new market for us. Market research we have commissioned shows clear potential for lamb exports, particularly as the product availability from New Zealand and Australia, which traditionally supply this market, has declined.
“Preliminary contacts with importers are positive and we expect a good response, particularly in Ontario where 56% of lamb is consumed. However, above all, we expect the taste and presentation of our lamb to win new supporters.”
At present, Canada imports around 12,000t of lamb a year, representing around 50% of the lamb consumed. Imports have traditionally come from New Zealand, Australia and the US, but tightening global supply and rising Canadian demand, has increased opportunities for UK exporters.
In March 2011, Canada resumed normal trade ties with Europe after more than a decade of sanctions against the EU, which was triggered by a dispute over Canadian hormone-treated beef. In November, Hybu Cig Cymru (HCC) - Meat Promotion Wales announced that shipments of Welsh lamb to Canada were under way after the Canadian government granted Welsh processors permission to export lamb to the country in July.