NSA launches Sheep 2012
Published:  19 June, 2012

The government's chief scientist, Sir John Beddington, is to open the National Sheep Association’s (NSA) Sheep 2012, the UK industry’s biennial business-to-business event.

Taking place at the Three Counties Show Ground, Malvern, on Wednesday 4 July, the event has attracted more than 250 exhibitors and a huge crowd of sheep farmers is expected.

The NSA will also be welcoming overseas visitors keen to do business, including an official inward mission from the Netherlands, as well as delegates from France, Belgium and Switzerland.

Helen Davies, NSA Sheep organiser, said: “We are delighted that Sir John has taken up our invitation to officially open NSA Sheep 2012, which is aptly themed ‘Sustainable intensification — what does that mean for sheep?’

“The event is offering the most comprehensive programme of activities ever, each of which has been carefully designed to provide every member of the industry with opportunities to do business, as well as for business reflection and more informed decision-making.”

Taking place at the event is the Farm Shop Lamb butchery and display competition, organised by Eblex, which is still open for entries.

Competitors be provided with one whole dressed carcase of English lamb and must create a display consisting of at least eight different cuts and products, as well as four lamb burgers. Powder marinades and seasonings can be used to add value to cuts, but entrants will be judged on butchery skills, innovation and carcase utilisation, presentation and consumer appeal, as well as the cooking quality, texture and eating quality of their burgers.

The competition is open to owners, managers and butchers of farm shops in England that sell English lamb, and while there is no cost for entry, a £50 deposit is required, which will be refunded on the day of the competition. For further information or enquiries please call 01480 482981.

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