Jurassic steak causes sensation at Highland Show
Scottish butcher John Davidson caused a sensation at the Royal Highland Show this weekend when he unveiled a steak designed to feed 15-20 people.
Davidson, who was named winner of MTJ’s ‘Butchers’ Shop of the Year 2011’, came up with the ‘Jurassic’ Scotch Beef steak in order to create a tasty but affordable steak for people to share at barbecues and parties. Cut from a seamed-out hindquarter muscle, the whopping steak can weigh up to 7.5lb, but Davidson has plans for an even bigger one.
He said: “We wanted to develop a more affordable steak, which still had fantastic eating quality. The results have been outstanding and surprised us all.”
Since introducing the concept at one-day festival “Taste of Grampian” three weeks ago, Davidson has sold around 2.5 tonnes of steak to customers intrigued by the concept.
He said” “We’re selling the Jurassic for £20/kg compared with £30/kg for sirloin or £40/kg for fillet, which means it’s more affordable to consumers and results in a better margin for our business – a win-win all round.
“The steaks, designed to be shared by 15-20 people, create quite a talking point round the table or, weather providing, the barbecue.”
The steak was being showcased at the Quality Meat Scotland stand at the Royal Highland Show.
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