Harvey Nicks brings premium meat to customers
Customers to Harvey Nichols’ café in Leeds are being given a taste of premium Yorkshire beef, thanks to a new deal between the retailer and a leading wholesaler.
John Penny & Sons, in collaboration with Bolton Abbey Estate and Russell Hume, is now supplying top-quality, ethically reared beef to the fourth floor café of Harvey Nichols’ Leeds store.
Working with farmers like Stephen Crabtree at the prestigious Bolton Abbey Estate, John Penny & Sons raises its livestock on natural feeds to ensure superior-quality produce.
This value has formed the basis of the company’s Meat Crusade, a campaign to encourage the public to vote with their feet and get behind their high street butcher rather than purchase mass-produced supermarket meat. The campaign has received overwhelming support from respected names in food, including Jay Rayner, Tom Parker Bowles, Rosemary Shrager, Joanna Blythman and Brian Turner.
John Penny, and eighth-generation farmer and owner of John Penny & Sons, said: “We are delighted that a well-known restaurant, one famous for its excellence and quality, is selling our ethically-reared meat.”