QSM beef and lamb in international spotlight

Last week Eblex showcased Quality Standard beef and lamb to a global audience at the Great Food Event in London last week.

The major food and drink export event was held at the Ofgem building in Millbank and was attended by several hundered media professionals from around the world. It was hosted by secretary of state for the environment, food and rural affairs, the Rt Hon Caroline Spelman MP.

Eblex export manager Jean-Pierre Garnier said: “The Great Food Event was a great platform to showcase what Quality Standard beef and lamb are about – taste, tradition and innovation. We also wanted to link the beef and lamb to our characteristic countryside and reinforce our image of very high-quality food produced in a sustainable way. Quality Standard beef and lamb can provide the inspiration and a great eating experience for cooks, chefs and consumers from many cultures and countries around the world.”

Global food exports from Britain, according to the Department for Environment and Rural Affairs (DEFRA), rose by nearly 10% last year, leaving the industry hopeful that events promoting British food over the Olympics will help spread the word about quality.

Related news:

>Processor conference to focus on eating quality

>Eblex rolls out new point-of-sale kits

>Eblex promotes QSM to caterers


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