Asda sees a Q2 rise of 0.7%

The release of Walmart’s Q2 update has shown an increase of 0.7% (excluding VAT) in Asda’s 2012 like-for-like (LFL) sales ending 30 June 2012.

Asda CEO and president Andy Clarke commented on the results and said he was “proud” of the team’s performance. He explained the company had continued to increase sales and grow ahead of the market through combining low prices and driving “even harder on product quality”.

In a conference call with analysts, Walmart international president and CEO Doug McMillon said: “The UK had a strong second quarter, growing sales, and growing operating income faster than sales, excluding fuel.

“Despite a difficult consumer environment and the wettest weather on record, Asda gained market share in the second quarter, according to the Kantar Worldwide Panel Total Till Roll for the 12 weeks ending 8 July. Excluding fuel, net sales grew 3.2%. Comparable sales, excluding fuel, increased 0.7%.”

According to Clarke and marketing director Stephen Smith, the supermarket chain has invested more than £113m in developing the quality of food ranges over the last two years. The Extra Special, Chosen by You and Butcher’s Selection ranges have all received investment, as well as the Smart Price range.

Clarke said: “Asda has, and always will be, the price leader, but we know that a tighter budget does not limit mum’s desire to give her family the absolute best. We’re redefining what real value means and showing that price and quality aren’t mutually exclusive.”

Investment into quality, according to Smith, had just begun and plans to launch a new range of Extra Special ready meals in September were already under way.

Related news:

>Asda extends beef link with Dawn

>Tesco market share on the up, as Asda gains


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