NFU cements poultry sector future
A farming organisation has launched a training programme to create industry leaders for the British poultry sector.
The programme, which has been created by the National Farmers’ Union (NFU) in conjunction with the ABN, aims to ensure the poultry supply chain has a bright future. It starts at the NFU’s headquarters in Stoneleigh Park on 17 October.
According to the NFU, the Poultry Industry Programme will give youngsters an insight into the market and the influences that impact the industry. The importance of lobbying and policy development, managing and mitigating risks in feed raw materials will also be learnt.
In total the initiative is seven months long and attendees will receive training in the media, social media, negotiation skills, as well as a look at market demands from supermarkets and the British consumer.
Poultry board member of the NFU Kevin Hern said: “I want those involved to take away skills that will add real value to their business and, importantly, an understanding of what the NFU does for them as poultry producers in the UK and Europe. I hope that some of them will remain involved with the NFU at some level, whether nationally, locally or regionally. You never know, we may even produce a future president of the NFU.”
In the long-term it is hoped a network between young producers and the poultry board will be created, which will help the NFU put in place a succession plan for its poultry board.
ABN’s commercial director Kevin Sketcher said: “This programme has been designed to provide the tools for the next generation of farmers, so they can meet these growing challenges and to ensure they can provide high-quality and value products for the UK consumer.”
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- media negotiation skills
27 October, 2016, 8:30
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