Eblex app to get young people cooking

Eblex has lauched a new app to encourage more young people to cook with beef and lamb, as part of the ongoing Red Tractor-led ‘5by25’ campaign.

The free app, SoundBites, is an audio guide that has been designed as a modern alternative to the traditional cookbook, which helps novice cooks memorise up to 25 recipes. It can also be played in short steps as a cook-along guide, and features the voice of C4’s Come Dine With Me presenter, Dave Lamb.

Users can choose the dish they want to learn by searching for a main ingredient or cooking time. A serving selector changes the ingredient quantities according to the number of servings required and there are even suggestions for substituting ingredients, along with lots of recipe hints and tips to help users master the dish.

The new resource is also integrated with social media to allow users to add reminder notes, rate the dish and share photos of the results via Facebook, Twitter and email.

The app, which is available free of charge from the 5by25 website, was developed via a design competition for students at Goldsmiths College, University of London, run by Red Tractor beef and lamb. The students were challenged to come up with a creative way to communicate recipes to students and young people who don’t cook in order to encourage them to have a go.  

The campaign was launched in 2011 after research revealed that almost 60% of Britain’s 16- to 25-year-olds are leaving home without the ability to cook even a simple spaghetti bolognese. It aims to encourage young people to develop useful cookery skills to help them live independent lives and learn to cook five basic meals from scratch by the age of 25.  

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