Eblex trade marketing takes on social media

Eblex scheme members and other stakeholders will be able to interact with the Eblex trade marketing team thanks to the launch of its new Facebook and Twitter accounts.

According to the Eblex trade marketing team, the Facebook and Twitter pages will allow people to keep up-to-date with the latest news and events as well as the latest Eblex information.

PR and digital executive for Eblex Sally Crowther said: “It is very important that we are able to engage with industry and social media platforms such as Facebook and Twitter, which offer an ideal forum for us to do so.

“The Eblex trade website is packed full of news, information, tools and resources for industry to use, but Facebook and Twitter are more interactive, allowing us to open conversations with our followers as well as highlighting new initiatives and forthcoming events.”

The organisation has said it will regularly update the accounts with new content, including videos, news and images from its recent events.

It will also be used to promote the latest resources, including recipe books and industry guides, as well as information about the Quality Standard Mark Scheme for beef and lamb and the availability of promotional materials for scheme members. Newly developed beef and lamb cuts will also be featured, along with recipe ideas and cooking tips.

Those interested in following Eblex on its new Eblex Trade accounts can do so by visiting the Eblex Trade website.


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