Launching the week-long celebration, which this year is prompting consumers to ‘Stand up for British bangers’, the comedian ‘King of Sizzle’ started his nationwide tour at London’s oldest butcher’s shop, Allens of Mayfair, before presenting awards to the eight regional finalists from the south east during a lunch in London.
Hundreds of butchers entered the competition to find tastiest and most innovative sausages across two categories, but Chris White of Knight Butchers in Worthing beat off stiff competition to be named the regional winner for its Sussex whole hog & ale sausage. His entry also took the ‘Stand up for British Bangers’ competition, while Owntons at Chalcroft Farm Shop in Southampton won the Iconic Sausage award for its Corporal Jones Wartime recipe pork sausage. The other short-listed finalists were: Tony Swatland – Butchers, JC Rook & Sons, Tom Hixson & Co, AW Turner, and Chris Watson family butchers.
Butcher A Turner & Sons also won a gold award in the retail brand category, alongside Porky Whites, which took a retail Brand Innovation Gold. Lidl also won retail gold for its pork and herb sausage, while Waitrose took the innovation gold for its Spicy Pork Sausages with smoked paprika, chipotle chillies & beans.
Chris White of Knight Butchers said he was “over the moon” to have won, adding: “It’s one of the most recognisable awards out there and traditional butchers’ shops like ours, which was set up over 50 years ago, really benefit from recognition like this.”
Murray said: “The standard of entries in the south east was incredibly high, but the Sussex Whole Hog & Ale was really quite special – you can’t beat a banger with a bit of ale in!
British Sausage Week, the annual celebration of the taste, quality and diversity of the great traditional butcher’s sausage is now in its 15th year. Last year the week garnered £15.5m-worth of press coverage and incremental sales of sausage rose by 15%, or around £2m in value.