Scotch Beef to be showcased in Dubai

Scotch Beef had its debut at the world’s biggest annual food and hospitality show in Dubai yesterday evening (26 February), on a menu celebrating the best of Scottish produce.

The beef, supplied by Aberdeenshire meat processor McIntosh Donald, was served at a networking dinner organised by Scotland Development International (SDI).

The event, which is running from 25-28 February, is hosting a staggering 4,200 exhibitors from 110 countries. The 113,393m2 exhibition is showcasing more than 50,000 brands across the food and drink industry.

Quality Meat Scotland head of marketing Laurent Vernet said: "Given the high demand for top-quality food and the steak-eating culture, this market clearly offers exciting potent

ial for our iconic Scotch Beef label with its world-leading quality assurance and global acclaim for taste."Vernet stressed that it was important to emphasise it was still early days and that it was still some way from any "significant volume of product" being exported to the United Arab Emirates (UAE).

SDI’s head of food and drink William Gray claimed the organisation had been working hard with colleagues in the Middle East in a bid to raise Scotland’s food and drink profile within the region.

"The UAE has established itself as a global destination for fine dining, and we were thrilled to be able to introduce our guests to Scotch Beef at the networking dinner in Dubai," he explained.

Chief executive of Scotland Food and Drink James Withers was speaking at the event. He said: "The interest from Middle Eastern buyers for Scottish product at Gulfood has been really significant. Our reputation is clearly continuing to grow across the region.

"Scotch Beef encapsulates what is driving that reputation: fantastic eating quality and talented producers and manufacturers, who have embraced world-class production standards," he added.

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