Horsemeat: HCC launches meat origin survey

Hybu Cig Cymru (HCC) has launched a survey in a bid to indicate consumer opinion about the origin of meat, in the wake of the horsemeat scandal.

The survey questions consumers on their interest in origin and labels previous to the horsemeat scandal and now, change in shopping habits, butchers’ versus supermarkets, etc.

HCC’s brand marketing officer Philippa Gill said: "We’d like to invite as many consumers as possible to fill in our short poll, which will give us an insight into meat purchasing behaviour and whether this is changing."

Welsh Lamb and Welsh Beef have been awarded European PGI status, guaranteeing origin, which means that only sheep and cattle born and reared in Wales and slaughtered and processed in an abattoir/cutting plant approved by HCC can be labelled ‘Welsh Lamb’ or ‘Welsh Beef’.

"We believe that as consumers become more concerned about the origin of meat, this label provides them with the peace of mind they desire. We are actively campaigning to raise consumer awareness of the PGI label to help provide this assurance," Gill added.

The survey is available here:


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