Horsemeat: Scandal sees Brits throw out 18m processed food packs

The horsemeat scandal spurred British consumers to discard nearly 18m packets of processed food, a new survey commissioned by the kitchenware manufacturer Tefal has revealed.

According to the research, carried out by ICM on behalf of Tefal, processed foods including burgers, sausages and meat pies were thrown out by around 2.8m people, when the discovery of horsemeat hit the headlines four months ago. Tefal said this showed the scandal to have had a positive effect on eating habits.

Around a quarter of those asked in the survey, carried out as part of Tefal’s first ever Fresh Week, said they had cut down on the amount of processed foods they ate, with a typical British family now set to spend £1,762 on fresh food this year.

Tefal’s Fresh Week aims to encourage Britain to give up convenience foods in favour of fresh for a whole week this week. The campaign is supported by television actress Fay Ripley, who said: “With stories in the news about hidden ingredients and high salt or sugar content in processed foods, it’s no wonder that, as parents, we worry about what our families are eating. Fresh Week is about finding easy ways to get more fresh fruit and vegetables into mealtimes and knowing what we’re putting on the table.”


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