British Poultry Council appoints new chief exec

The British Poultry Council (BPC) has appointed Andrew Large as its new chief executive, at a time when production and sales of poultry are increasing.

With a background as chief executive in the UK’s Cleaning and Support Services (CSSA), Large previously worked as the director of external affairs at the Federation of Master Builders and as chairman of the Trade Association Forum.

Large said: “I am pleased to join the industry at such an important time. I appreciate that British consumers want affordable, high-quality, nutritious meals. The British Poultry Council is a standard-bearer for the food industry and dedicated to ensuring consumers can place their trust in the poultry industry.

“I look forward to working with the industry to raise its profile and ensure that its vital contribution to the British economy is recognised and protected,” he added.

Collectively, member companies of BPC produce 850m birds per year, more than 90% of total UK poultry meat.

However, poultry prices have seen the lowest increase of 35 food categories over the past 20 years.

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