NFU: British retailers should support British farming

British retailers should support British farming and commit to sourcing new season British lamb, says the National Farmers’ Union (NFU).

The NFU has praised Morrisons, Asda, Lidl and Aldi for stocking more than 75% British lamb in the last quarter and responding to consumer demands of wanting more home-grown food.

However, other retailers such as The Co-operative and Tesco have only reached around 20% of home-grown lamb.

NFU president Peter Kendall explained: “British farmers expect retailers to be marketing British lamb to the consumer as ‘Best in Season’ at the moment, not continuing to sell mature New Zealand lamb in place of tender, new-season lamb produced right here in the UK.

“British food is in demand and we expect that retailers who have traded on their support of British farming follow this through in their sourcing decisions across all product lines to ensure there is more British food on more British plates.”

Due to the poor spring this year, the marketing pattern for lambs was delayed, which caused producers to experience higher feed bills.

However, supermarkets should now be displaying the lambs readily available as “best in season”, said Kendall.

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