Eblex calls for restaurants to use logos on menus

Eblex has urged restaurants to include assurance logos for beef and lamb dishes on menus in a bid to boost sales and consumer confidence.

In the aftermath of the horsemeat scandal, consumers are now increasingly keen to know the origins of their meat and its method of production, said Eblex foodservice project manager Hugh Judd, who claimed promoting the source of supply will only be a benefit for caterers.

Stressing the importance of the logos, he said: “Red Tractor beef and lamb is traceable from the farm right through to the point of purchase, providing provenance and total product integrity. The scheme covers farm assurance and quality standards throughout the supply chain. The Quality Standard Mark also includes standards on animal age, carcase specifications, maturation, eating quality and care for the environment.”

The Quality Standard Mark for beef and lamb features the flag of St George or the Union Flag, which gives consumers an indication of quality assured meat from England or Britain, respectively.

Judd added: “Farm assurance is a prerequisite of the scheme, with strict standards that cover welfare, veterinary medicines, feeds and care for the environment. Welfare standards also extend to the abattoir, as stressed animals will provide tough or poor quality meat. The scheme standards state that animals must be handled and cared for by professional, trained staff.”

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