Butcher sells 100,000th burger since horsemeat scandal
Pyne’s of Somerset recently sold its 100,000th beef burger since the horsemeat scandal and celebrated by awarding the customer a bottle of wine.
June Harris was the lucky buyer of the 100,000th burger and was presented with a bottle of Cornish sparkling wine. She was “thrilled” to collect the prize, which she explained would be enjoyed at her family reunion barbecue.
Butcher Malcolm Pyne started counting burgers in January and, commenting on the first news of the horsemeat scandal, he said: “I knew from the start something was up, because we immediately had a surge of new customers who were deserting the supermarkets in favour of a traditional butcher. They were buying all kinds of meat, but they were particularly going for our burgers because they knew they were made here and therefore they could trust them.”
The ideal barbecue weather this summer added to the already great sales of beef burgers post-horsegate, and Pyne claimed winning the National Federation of Meat & Food Traders’ South of England burger championship could have contributed to the sales as well.
“Our sales have gone through the roof because people are discovering that when a burger is made from prime ingredients, rather than fifth-rate horsemeat and beef fat, it is still one of the tastiest and quickest meals around,” said Pyne.
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