McDonald’s set to receive welfare award

McDonald’s is set to receive a Compassion in World Farming (CiWF) Good Sow Commendation later this month.

The award will be presented at the charity’s Good Farm Animal Welfare Awards, hosted by BBC Radio 4 food journalist Sheila Dillon, on 30 October in Paris.

CiWF will give the award to McDonald’s because of its move in support of the welfare needs of sows in its supply chain, following its take-up of the RSPCA’s Freedom Food standards for pork, “which means the company meets Compassion’s Good Sow Commendation criteria for breeding pigs”, CiWF said.

Joy Clachan from McDonald’s said: “This is just the latest step by McDonald’s to provide our customers with responsibly-sourced food while demonstrating continuous improvement in farm animal welfare across our entire supply chain. It is fantastic that Compassion is awarding us a Good Sow Commendation in recognition of our commitment to improve the welfare of breeding sows.”

Meanwhile, director of food business at CiWF Dr Tracey Jones said: “By bringing higher-welfare eggs and pork onto the high street at an affordable price, McDonald’s are leading the way, aligning the quality and sourcing of its ingredients with consumers’ changing preferences and expectations.”

She explained how important it was for large companies like McDonald’s to be seen to “take ownership of the farm animal welfare practices used in their supply chain”. Such activity, Dr Jones said, can build a company’s reputation, increase brand loyalty and demonstrates transparency.

“We encourage more food businesses to follow the McDonald’s example and hope their Good Sow Commendation will help raise the profile of what they are doing.”

To be awarded a Good Sow Commendation, the following criteria must be met:
•No confinement (sow stalls) during the dry period.
•No confinement during lactation (farrowing crates) – with an active monitoring/development programme for lowering pre-wean mortality.
•Provision of adequate manipulable material and bedding throughout life.

Keywords:

User Login

Spotlight

Webinars 
Guides 

Most read

Social

Should the meat industry pay for compulsory abattoir CCTV monitoring?

Calendar