Marinated pork shows strong growth
Published:  25 November, 2013

Marinated pork has shown strong levels of growth throughout the last five years, despite the decline in pork roasting joint sales.

New figures from Kantar Worldpanel show that marinated pork volume has almost doubled since 2009, with volume share seeing a rise of 6.3% in the summer of 2009 to 12.2% this summer.

Bpex foodservice trade manager Tony Goodger said: “We have seen a considerable increase in the volume of marinated pork purchased over the last five years; as new cuisines such as Mexican and Asian continue to grow in popularity, consumers are becoming increasingly inspired to recreate these flavours at home.”

Goodger explained that marinated pork is “perfect for the barbecue” and that he anticipates that South American flavours will appear next year, due to the FIFA World Cup in Brazil.

He said: “‘Cariocas’ includes spicy notes and honey and offers the ideal marinade for pork steaks – perfect for a World Cup themed marinade.

“From herbs and spices to citrus flavours and sweet glazes – marinades add great value to pork cuts and appeal to people wanting to try something different. Consumers are increasingly recognising the versatility of pork and the fact that it is ideally suited to a wide range of cooking methods.”

The most popular cut of pork in the last few years was frying/grilling steaks, Kantar figures showed.

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