Scotch beef served at Brussels Summit
Scotch beef was served up last week at a European event celebrating food quality and country of origin.
The beef was served as part of a lunch at the Food Quality Certification Summit held in Brussels.
European politicians and leaders, such as the commissioner for agriculture and rural development, Mariann Fischer Boel, tucked into the beef, which was labelled 'Scotch beef' on the menu under the protected geographical indication (PGI) scheme.
Scotch beef has been protected under the PGI scheme since 1996.
The aim of the conference was to discuss the value of food quality schemes as well as consumer knowledge of such schemes and their willingness to pay more for food originating from these schemes.
The PGI mark acknowledges Scotch beef has a reputation that extends beyond national borders, and offers consumers the promise that the beef they are eating has been born, raised and slaughtered in Scotland under the rigorous QMS assurance scheme.
Andy McGowan, who was representing QMS at the conference, said: "More than 700 products throughout Europe have PGI status, 200 of which are animal products.
"It was fantastic to see Scotch beef be held up as an example of the finest European produce for such a discerning audience, and the buzz through the dining room was a sign that it was very well received.
"Events like this are important for us, as it gives us the valuable opportunity to establish the credibility of Scotch beef amongst key European stakeholders."
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