Sainsbury's goes old school on meat cuts
Sainsbury's is hoping to encourage consumers to rediscover some old classics on its meat counters.
The chain is launching a new range of "old favourites" today, and will be supporting the launch with a recipe leaflet launched into stores on Friday.
Featuring in the range will be:
Rolled breast of lamb joint
Boneless lamb shoulder steaks
Boneless shin of beef
Pot roast beef
Boiling beef on the bone
Rolled shoulder of pork
Chunky pork ribs
All of the products will be British-sourced, and the pork is from outdoor-reared animals.
Russel Crowe, meat and fish counter buyer, said: "These products are in addition to the current range of offal, oxtail, braising steak, brisket and stewing lamb. They are all very tasty cuts, ideal for slow cooking and great value for money.
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