The English Beef and Lamb Executive (EBLEX) will be flying the flag for the UK meat industry at the international food show, ANUGA, in Cologne from 13 to 17 October, which draws in nearly 160,000 visitors from more than 150 countries.
The EBLEX stand will play host to a record number of English red meat exporters who will use the facilities to meet and discuss future exports with importers.
EBLEX Head of Marketing Andrew Garvey said: "ANUGA is the premier food show in the world attended by all the major importers and buyers.
"Both English beef and lamb are prized abroad for their excellent quality.
"Although we will still be unable to export at the time of Anuga, it is an important part of our export recovery strategy to maintain close links with overseas customers and other potential importers.
"We will be acting as a facilitator for trading meetings and making the clear statement that our industry is still in business and overcoming the Foot and Mouth outbreak in Britain."
As well as the stand at the show, there will also be a dinner for 200 trade guests on 15 October held at the Sport Museum in Cologne sponsored by EBLEX and the British Pig Executive (BPEX). The principal speaker at the event will be Sir Michael Arthur KCMG Britain's Ambassador to Germany.