Sausages in demand

An exciting range of flavours and top quality ingredients is helping a leading UK manufacturer boost sales of one of its most popular product lines.

Roberts of Port Dinorwic Ltd had to take on extra staff at the start of the year to cope with demand for its line of Cumberland sausages when sales went through the roof. Now the company, which manufactures a range of meat recipe dishes, is experiencing growing demand for the rest of its sausage product line up which includes black pudding and apple flavour, and a spicy sausage and white bean casserole.

The North Wales-based company is one of the country's leading manufacturers of meat based recipe dishes supplied to hotels, bars and restaurants as well as meat components for ready meals supplied to food processors. Its sausages have a first class reputation and are so popular that people ask for them by name, it said.

All Roberts' products are made from top quality ingredients and, as part of its commitment to customers, several years ago product recipes were adapted to include lower levels of salt and take out any unnecessary additives.

Trading director Miriam Roberts said: "Our sausage range has always been popular and demand is continuing to grow as we develop new ideas. We try to introduce new flavours based on market trends to meet what consumers want. For example our spicy sausage and white bean casserole uses spicy Toulouse sausage and a mix of beans in a recipe similar to a traditional French cassoulet.

"This appeals to many because it combines a traditional favourite in a new and interesting way and although some consumers are happy with more traditional recipes, others like to try something different."

Other dishes on offer include a tasty sausage and bacon wrap, and a range of meatballs in a variety of flavours and sauces - all incorporating only the best quality ingredients and Roberts' traditional know-how and expertise developed by over 80 years as a leader in the food industry.

Dishes can be supplied cooked or raw, chilled or frozen and are easy to prepare, with the minimum of skill needed to create an excellent end result.

Summarising Miriam Roberts said: "Our new product development team is always working to develop exciting recipe ideas to offer the best choice. In addition we are always happy to work directly with our customers to develop bespoke product lines giving them the chance to offer something unique."

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