Currently, the NFU is sending over 12,000 text messages at a time via SMS services company, Esendex's Web SMS service. The text alerts cover areas such as changes to exclusion zones and news from Defra and, if more of its members register, then the service will help to ensure that farmers are able to react quickly to news that is relevant to them.
"Sending news alerts by text message is the most reliable, fast and cost-effective way of communicating to our members about Bluetongue, Foot and Mouth and other time-sensitive news," says Huw Hilditch Roberts, head of NFU membership.
"We're asking our members to ensure they have provided their mobile phone number, so we can maximise the impact of sharing information by text."
Members who would like to register for the SMS alerts should call NFU Call First on 0870 845 8458.