WWF calls for strict limits on meat consumption

The World Wildlife Fund (WWF) has has called on retailers to introduce front-of-pack labelling on meat products advising shoppers to eat only three portions a week.

The environment charity claims that the UK is “overconsuming” red meat and says people should limit consumption to the portions recommended by the Food Standards Agency’s (FSA) Eatwell Plate.


The recommendations are part of an imminent WWF report which explains why people should eat less red meat and outlines strategies to reduce UK meat consumption

In addition to asking retailers to encourge shoppers to eat less meat by labelling packs, reformulating ready meals and providing advice on meat-free meals, the report calls for a clear directive from the UK government. It asks the government to update FSA guidelines to include WWF One Planet guidelines, support greenhouse gas reduction at farm lelvel and re-consider taxation of high carbon foods.

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