Dunbia scoops more supermarket awards

11 November, 2009

Red meat processor Dunbia has been named ‘Own Brand Supplier of the Year 2009 – Best for Innovation’ by Sainsbury’s at the retailer’s annual supplier conference.

Dunbia used cheaper cuts of beef and lamb in two new products: ‘Slow cooking Beef shin, tomato and thyme casserole with carrot and swede’ and ‘Slow cooking lamb shoulder, mint and tomato casserole with carrot and leeks’. Both products come with concentrated sauces which, when cooked, result in a rich flavoured casserole.

Michael Doran, Dunbia sales and marketing director, said: “Dunbia has strategically invested in product development in the past through people and technology, and winning an award like this from one of our key retail customers, Sainsbury’s, confirms that our strategy is working and we are successfully meeting gaps in the market.”

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