It claims to be the first savoury pastry brand in the UK to have joined the scheme.
The GreenPalm initiative rewards plantations that operate in a sustainable way, as endorsed by the Round table on Sustainable Palm Oil (RSPO). Ginsters has entered into a direct understanding with one of the region’s principal producers, SIPEF, to ensure that for every tonne of palm used in its margarines, financial support goes to the people and environment within Papua New Guinea.
Ginsters MD Mark Duddridge said: “We are extremely pleased to be involved with the GreenPalm project and SIPEF, and would encourage other businesses to get involved as soon as possible. We believe that the help we are giving to this particular area of Papua New Guinea is vital.
"We also believe this is a tangible way for the food industry as a whole to help promote responsible farming, and to protect the unique types of flora and fauna in the wider region.”
As one of the world’s most versatile oils, palm oil is widely used across the food industry, and the product significantly contributes to the developing economies of the producing countries. However, in recent years, it has faced increasing scrutiny with regard to its environmental impact, including deforestation issues and the potential loss of important animal habitats.
GreenPalm is a certificate trading programme, which is designed to tackle both environmental and social problems created by the production of palm oil.