The new target is to set to grow the industry to £12.5bn by 2017, which is a £2.5bn increase on its previous target of £10bn. The targets are based on comprehensive research and analysis, supported by Scottish Enterprise, which is underpinned by extensive consultation with each sector of Scotland’s food and drink industry including more than 300 food and drink companies, sector representative organisations, Enterprise Agencies and the Scottish Government.
Paul McLaughlin, Scotland Food & Drink chief executive, said: “Working together in a way we have never done before is critical to the prosperity of our industry. For the first time, every sector is pulling together and we now have a truly collaborative strategy for growth aimed at driving greater domestic and global success.
“Economic growth in the food and drink industry is vital to Scotland’s recovery from recession. Despite the economic downturn, the sector has shown resilience, but we must remain adept at recognising new opportunities and innovative solutions to meet our £12.5bn target.”