Frozen meat sector growth recorded

The frozen meat and poultry sector grew by 2.1% in value last year and is now worth just under £563m.

Recent figures from TNS Worldpanel for the 52 weeks ending 29 November 2009, show that the frozen retail market is enjoying strong value growth and is now worth £5.1bn.

Brian Young, director general of the British Frozen Food Federation (BFFF), said: “It is most encouraging that all sectors within the frozen food market continue to enjoy good value growth. Recent publicity by WRAP on the amount of perfectly good food thrown away by consumers has helped the frozen cause.

This has reinforced the perception among consumers that frozen food’s locked-in goodness and exceptional value for money are particularly welcome in these difficult economic times.”

In volume terms, the frozen food market was flat last year, an achievement in itself, accordng to BFFF, given the current economic climate.

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