SuperMeat to reward 'best of the best'

The big multiple retail chains are gearing up for this year’s prestigious SuperMeat & Fish Awards and the competition looks set to be intense.

The meat industry’s leading awards event is to take place at the Park Lane Hilton, London, on 10 July, and will see arch rivals Tesco, Asda and Morrisons vying to take the much sought after title of Meat & Fish Retailer of the Year 2014. Lidl will also be fighting its corner against its larger rivals and hoping for recognition with its product range.


Ed Bedington, editor of Meat Trades Journal, which organises the event, said: “This competition is one of the stand-out events in the meat industry calendar and is not to be missed. The awards mean a great deal to the retailers who win, and have established themselves as a recognised emblem of quality for consumers shopping in the meat aisle.


“We’re looking forward to seeing how the competition pans out and we’re looking forward to the judging and finding the best of the best out there.”


The competition recognises excellence across the multiple retail meat and fish sector and will see the retailers compete across both product and store categories to take home awards. It sees products exhaustively judged by a panel of expert and consumer judges, while stores are visited the length and breadth of the UK and assessed against their rivals. Participants are also given an authorative feedback report on how their products and stores have performed.


The awards are sponsored by Bpex, Eblex, Hybu Cig Cymru - Meat Promotion Wales, the Livestock and Meat Commission Northern Ireland, Tonnies and Seafish.


For details on the awards and the opportunity to enter your products, contact Helen Law on 01293 846587, or email her on helen.law@wrbm.com.

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