Morrisons to stock New Zealand lamb
Morrisons will offer New Zealand lamb this spring, before reverting back to 100% British in June.
Morrisons news manager James French told Meatinfo.co.uk that New Zealand lamb will be available while it is at its best from now until June. From June onwards the supermarket will go back to selling just British, since the latter will then be coming into season.
He said: “In-season New Zealand lamb offers customers a great quality and affordable alternative to our British lamb, which will continue to be available in all stores. Both our British and New Zealand lamb is clearly labelled with country-of-origin information and customers will be able to decide which they want to buy. We’ll switch back to 100% British lamb at the beginning of June as it comes back into season.”
Morrisons ran a similar initiative last year, but the volumes of the southern-hemisphere lamb on sale are likely to be higher in 2014. However, French was keen to emphasise the retail giant’s dedication to British meat.
He said: “We can be very clear, though, that our commitment to British farmers remains more significant than any other retailer. Morrisons will still sell a higher percentage of British meat than any other major British supermarket and all Morrisons-branded fresh meat, along with all of the meat sold from our in-store butchers’ counters, will continue to be British.”
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