Quality Standard Mark celebrates 10th anniversary

The Quality Standard Mark (QSM) scheme for beef and lamb is to celebrate its 10th year, Eblex has reported.

Launched in 2004 to address issues surrounding the quality of red meat, the QSM is now one of the most influential logos for consumers, according to a recent YouGov survey.

The YouGov Meat and Poultry survey showed that only ‘free-range’ and ‘British’ were seen as more influential, with over a third of respondents saying they were more likely to purchase meat with the QSM.

Laura Bishop, Eblex marketing manager (Quality Schemes), said: “Consumers are more aware than ever about food safety and traceability and are increasingly looking for assurance and origin indicators on packaging and menus. The good news for retailers and caterers is that the QSM scheme for beef and lamb has remained robust since its launch 10 years ago and is better placed than ever to enhance consumer confidence. It does this by providing guarantees of provenance, quality and consistency.”

In order to qualify for the QSM the whole supply chain must be quality-assured, Bishop added: “Benefits of the scheme can be seen throughout the supply chain as the tough specifications create greater carcase yields and enhance profitability. Members of the scheme also benefit from a wide range of sector-specific marketing material to support sales of QSM beef and lamb.”

To enquire about joining the scheme, visit www.eblextrade.co.uk, or call the QSM hotline on 0845 491 8787.

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