Phil Vickery to front British Sausage Week

Former England and Lions rugby star Phil Vickery will be the famous face this year’s British Sausage Week.

During the week, from 3-9 November, he will be joining the nationwide tour, sampling some of the best bangers from around the country, as well as presenting the 2014 British Sausage Week awards.

The ex-rugby player was raised on a farm in Devon and, since retiring from rugby in 2010, has become an official ambassador for the Prince’s Countryside Fund.

He said: “I am proud to be an ambassador for British Sausage Week 2014. With a farming background and also being a keen cook myself, British Sausage Week is a cause close to my heart. This year we are encouraging you all to join us in our celebration of Britain’s sausages. Versatile, great-tasting and also great value, sausages are the perfect option for the whole family to enjoy. So join me in celebrating the best of our British bangers.”

Vickery won Celebrity Masterchef in 2011, and has been involved with other meat industry projects in the past, advising and supporting the British team before this year’s Tri-Nations butchery challenge.

Bpex butchery and product development manager Keith Fisher said: “It’s fantastic to be able to work with someone with such enthusiasm and knowledge about British produce. Phil’s high profile will certainly help to put quality sausages at the forefront of people’s minds.

“British Sausage Week provides butchers’ shops and multiple retailers with the perfect opportunity to celebrate the taste, quality and diversity of the traditional sausage. With over 500 sausage varieties in Britain, the Week provides a fun and lively way to promote the great tradition of sausage eating in Britain. Quality remains key, however, and we would urge butchers and retailers to source sausages made from quality or assured pork from a scheme such as Red Tractor to satisfy customers’ concerns regarding quality, provenance and taste. This, in turn, will increase loyalty and sales.”

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