Cranswick moves into poultry with Yorkshire purchase

Pork processors Cranswick will make its first move into poultry with the acquisition of a fellow Yorkshire firm Benson Park.

Cranswick said the acquisition was in line with its “growth strategy” to broaden its product range, which was highlighted in May this year.

Adam Couch, chief executive officer of Cranswick, commented: “A key component of the group’s long-term growth strategy is to develop new product channels in its core UK market both in pork and other proteins. Today’s announcement represents important progress in that objective. This strategic investment moves Cranswick firmly into a new protein category with a well-invested business that has a strong presence, supplying premium poultry products, in the fast-growing food-to-go sector.”

As Benson Park reported strong profits of £41.1m for the year 2013/2014, market analyst Investec said this was a “sensible acquisition” and would make no changes to the “positive prospects” of Cranwick’s pork operations.

The takeover will see the modern, purpose-built facility in Hull, East Yorkshire, which employs approximately 90 staff, come under the Cranswick name.

“David Park, managing director, will remain with Benson Park, and we welcome David and his team to Cranswick and look forward to working with them to further develop the business,” Couch concluded.

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