Tesco triumphs in supermarket sausage awards

Bpex has announced the winners of the Mulitple Retailer and Branded Manufacturer sausage awards to coincide with British Sausage Week.

Celebrity ambassador and ex-England and Lions rugby star Phil Vickery was at Butcher’s Hall to hand out the Multiple Retail and Branded category awards. Tesco won both categories in the Multiple Retailers awards with its Tesco Finest Lincolnshire Sausage taking gold in the Traditional Pork Sausage section, while the Tesco Finest Pork, Honey and Fennel Sausage won the Innovative Pork Sausage award.

In the Branded Manufacturer section, Debbie and Andrew’s Perfect Cumberland Sausages (WA Turner) and Pork Whites Surrey Sausage (Graham White and Co Ltd) won joint gold in the Traditional Pork Sausage section, while Eastbrook Farm Organic Meats won the innovative pork sausage category for its take on the hot dog.

The standard of the competition was praised by judge and Bpex butchery and product development manager Keith Fisher: “The standard of quality pork sausages entered into the Multiple Retailer and Branded Manufacturer categories in the British Sausage Week competitions is always impressively high and this year was no different.

“British Sausage Week provides a fantastic platform for multiple retailers to promote quality pork sausages and highlight their quality assurance credentials to customers by using the Red Tractor logo on pack where appropriate.”

Meanwhile the Foodservice section received a record number of entries totalling 230 with only 15 making it to the final. Frank Parker Butchers was the stand out business of the day winning the Traditional Pork Sausage category and Overall Champion for its free-range pork sausage.

Butcher George Parker commented on his winning sausage: “We have been making our free range sausage for around three and a half years and have worked hard to perfect the recipe. Available in restaurants and also sold in our butcher’s shop, it regularly receives great feedback on its flavour and texture so we hoped it would do well in the competition. To win the hotly contested Overall Champion title confirms that we are doing things right and that’s very reassuring.”


Other winners included York House Meat Products Ltd, winner of the Speciality Pork Sausage Category; Franconian Sausage Company, winner of the Innovative Pork Sausage Category; Best Export Pork Sausage Category was won by Graham White & Co Ltd; and Broadoak Farm Sausage Company won Best Hot Dog category.

“We were very impressed by the fantastic selection of quality assured sausages entered into this year’s final. With such a diverse range of flavours and varieties, it was an extremely close competition. Frank Parker Butchers has done incredibly well to scoop the ‘Overall Champion’ title – it was by no means an easy feat and everyone involved should be proud of their achievement,” said Bpex foodservice trade manager Tony Goodger.

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