Beef firm spends £5m on new unit in Wales

Welsh beef brand Celtic Pride has invested £5 million in a new state-of-the-art butchery unit in a new expansion project.

The new facility at Cross Hands Food Park, Carmarthenshire, measures 31,000sq ft and the purpose-built unit will eventually house all of Celtic Pride and Castell Howells’ meat processing activities,

Celtic Pride works in a supply chain partnership with two agri-food businesses in Wales, Castell Howell Foods and Wynnstay Group and the new facility will be used by both,

“The butchery is a rapidly growing part of the business, and we need to be able to offer product variation and diversity to provide what the customer needs,” said Tim Rowe, Celtic Pride director and meat technology consultant.

This was echoed by Gareth Davies of Wynnstay. “Celtic Pride started as a small acorn and, thanks to the loyalty of farmers, in the past 12 months we’ve increased numbers going through by 15% up to 4,500 cattle.

The move to the new butchery unit allows for more storage facilities, as well as more processing facilities for its own Celtic Pride brand as well as for outside customers, employing over 70 people.

Celtic Pride farmers were shown around the facility before it becomes fully functional: “I was very impressed; it looks a tremendous facility,” said Lindsey Llewellyn who farms in Cowbridge. “I’d like to come back when it is all complete.”

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