Aldi introduces Wagyu burgers

Discount supermarket Aldi has launched a new range of Wagyu beef burgers for only £2.99 per pack.

The new range will be available in stores on Thursday (5 March 2015) following success of the Wagyu steaks the retailer launched last year.

Wagyu beef usually commands prices at the luxury end of the market, but Aldi will be selling its twin-pack for just £2.99 for 340g.

However, the beef is not authentic Japanese Wagyu, sourced from grass-fed New Zealand Wagyu cattle.

Managing director of corporate buying at Aldi, Tony Baines, said: “At Aldi our shoppers love to try out lots of specialist products, and Wagyu is no exception. Following the frenzy around the Wagyu steaks Aldi sold last summer, we wanted to offer something new that would excite our customers.

“Aldi’s Specially Selected Wagyu Burgers are made from premium-quality Wagyu beef, and are available at an everyday low price, which our customers have come to know and love.”

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