Scotch meats stimulate Asian interest

Scotch Beef PGI and Scotch Lamb PGI have attracted keen interest at Hofex, “Asia’s leading food and hospitality trade show”, according to Quality Meat Scotland (QMS).

QMS has been aiming to promote its “natural production methods, high welfare and world-leading quality assurance”, and reported that numerous contacts had been made at the Hong Kong event, held from 6-9 May.

Currently three Scottish meat companies export to Hong Kong, and QMS reported that the Asian market represented less than 1% of total fresh meat exports from Scotland.

Simon Dowling, Scotbeef director, who is at Hofex, said: “We have had a lot of interest for beef and lamb from various importers from this region, including Singapore, mainland China and the Philippines.

“These markets will help us to have an ever-better carcase balance and Scotbeef is here to build its trade network and relationships in these expanding markets.”

QMS is manning a stand at in Hofex’s Prime Meat Hall, and has a presence at Scotland Food & Drink’s Scottish Pavilion, where a chef is giving out samples. Master butcher Viv Harvey was also at the show, displaying his butchery skills in the demonstration theatre.

Laurent Vernet, QMS’ head of marketing, said: “There has been very keen interest here in Scotch Beef and Scotch Lamb and numerous contacts have been made to develop sales of our beef and lamb in the area.”

The organisation is particularly focused on developing the customer base in the foodservice and deli-retailer sectors in Hong Kong, where it believes there is great growth potential.

Vernet added: “One of the great benefits of developing the potential of this market in the coming years will be that it will allow Scotland to be less dependent on the UK and European market and closer to several major markets which offer huge growth potential – such as China, South Korea and Japan.”

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