West Country Beef and Lamb PGI status branded a success

The first year of West Country Beef and Lamb bearing the Protected Geographical Indication (PGI) banner has been labelled a success. 

According to Meat South West (MSW), farmers, processors and retailers have embraced the PGI, with around 30 abattoirs getting involved.

Ed Green, chairman of MSW, said: “Securing the PGI status for West Country Beef and Lamb was the result of many years of hard work. That work is clearly bearing fruit, establishing West Country produce on the national stage to the benefit of the entire supply chain in the region. Further opportunities exist further afield, as PGI status has value in other European markets such as France and Italy.

“The first year has been incredibly encouraging, providing real benefit to producers and processors in the region. It’s a solid foundation on which we can build, not only by broadening ranges with retailers, but ensuring more producers sign up and use the PGI properly to benefit their respective enterprises.”

To meet the criteria for West Country PGI status, beef and lamb must be at least 70% forage-fed and come from stock born, raised and finished in Cornwall, Devon, Somerset, Gloucestershire, Dorset or Wiltshire.

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