Budgens adds premium ‘meal for tonight’ range
To capitalise on the growing consumer demand for premium ‘meat for tonight’ options, Budgens has added a Jamie Oliver range of meat, fish and poultry products.
The three varieties are American Style BBQ Chicken, Piri Piri Chicken and Tomato & Parmesan. This marks the first time Budgens has stocked Jamie Oliver meal solutions within meat, fish and poultry.
Charlotte Tyne, trading manager for meat, fish and poultry at Budgens, said: “We’ve seen a real increase in the demand for more premium ‘meal for tonight’ solutions that are ready to cook, quick and tasty.
“It’s not about ready meals in the traditional sense, but about great meat or fish and sauce combinations that can be put in the oven, just like a quality home-cooked meal. These new Jamie Oliver products match this trend perfectly, they provide meals that feel home-cooked, are packed with flavour and are quick and easy for mid-week meals. It’s great to see them performing well in our stores already.”
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